Filters
Categories
Recent Articles
-
JOLYN : MADE IN AMERICA October 22, 2013
-
AVP PRO VOLLEYBALL CHAMPIONSHIP // LAUREN FENDRICK October 21, 2013
-
MUSIC CRUSH // AU REVOIR SIMONE October 20, 2013
Cool little interview on Pantone
What inspires your forecasts?
I look at the world of entertainment, such as upcoming films that might have specific colors attached to them. The art world is important as well. And sometimes two (or more) trends converge, such as the movie version of The Da Vinci Code. The logo and attention-getter for that film is the Mona Lisa—it’s appearing in ads and feature stories. The colors and sensibilities of that piece of art converge with many designers’ thoughts about using more painterly touches in their designs. The best example of how influential films can be, especially in children’s markets, is Shrek. When I first read about this film and heard that the main character would be an acidic yellow-green, that caught my eye. Monsters, Inc. was also a vibrant green. Kids will always follow the color trends of their favorite characters. Yellow-green filtered into every other area of kids’ lives—bedspreads, wall coverings, clothing, notebooks, and even the packaging of Skittles and other foods.
Are there other areas, besides entertainment, that influence people’s color predilections?
Social issues and their emblematic color can create trends. Green is the obvious color as symbolic of preservation of nature and sustainability. The economy can also come into play. When people are concerned about spending money on high-ticket items with longevity, they often want to resort to neutral colors. That does not mean that vibrant colors go away, but it does mean that they have to be used more judiciously, perhaps in accessories as opposed to the bigger-ticket items. Fashion, of course, is always important. The 2005 fall shows featured blues and blue-greens heavily, especially in combination with brown. That has now transitioned into home furnishings.
How do your forecasts affect designers and consumers?
We don’t update the Pantone colors based solely on trends, although that does have something to do with it. But if people feel that lavender is going to be a strong color, we’ll make sure we have a selection of lavenders in the color offerings. It’s not about reinventing the color wheel. It’s about getting the color wheel to evolve and change slightly. That’s really what forecasts are about—how to use colors that resonate. Every designer isn’t going to rush out and do what they saw in my forecast—they don’t want to do what everyone else is doing. But it does help inspire them, or help them to look at a palette and say, Wow, I’d never thought about combining that shade of rose with this shade of blue-green, but I like the way that looks together. Forecasts are simply a guideline; they’re not dogmatic.
How many colors are currently available in the Pantone pantheon?
In the textile system, for example, there are 1,925 colors. Every couple of years, we survey the market and when the designers say they need more white, or yellow, or darker greens, we pay attention to what they want and we introduce new colors to the system. That’s why the number of colors keeps going up—because designers are like greedy kids: There’s never enough color out there and they’re always going to want the nuance of a color that doesn’t exist.
-Fred A. Bernstein
LATEST ARRIVALS
Contrast Perry Fixed-Back Onesie - Mango/Lavender/Hawaii Blue
Add to Wish List
MEDIUM COVERAGE FIXED-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED 🇦🇺🐨 AUSTRALIAN EXCLUSIVE 🐨🇦🇺 These babies were designed right here in Oz, combining all of your favourite colours to make something super special and exclusive for our girls. You won't...
$95.00
Contrast Perry Fixed-Back Onesie - Asphalt/Papaya/Hawaii Blue
Add to Wish List
MEDIUM COVERAGE FIXED-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED 🇦🇺🐨 AUSTRALIAN EXCLUSIVE 🐨🇦🇺 These babies were designed right here in Oz, combining all of your favourite colours to make something super special and exclusive for our girls. You won't...
$95.00
Contrast Perry Fixed-Back Onesie - Strawberry/French Mulberry/ Mango
Add to Wish List
MEDIUM COVERAGE FIXED-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED 🇦🇺🐨 AUSTRALIAN EXCLUSIVE 🐨🇦🇺 These babies were designed right here in Oz, combining all of your favourite colours to make something super special and exclusive for our girls. You won't...
$95.00
Contrast Perry Fixed-Back Onesie - Peacock/Hot Pink/ Lavender
Add to Wish List
MEDIUM COVERAGE FIXED-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED 🇦🇺🐨 AUSTRALIAN EXCLUSIVE 🐨🇦🇺 These babies were designed right here in Oz, combining all of your favourite colours to make something super special and exclusive for our girls. You won't...
$95.00
Contrast Perry Fixed-Back Onesie - Navy/Lavender/Papaya
Add to Wish List
MEDIUM COVERAGE FIXED-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED 🇦🇺🐨 AUSTRALIAN EXCLUSIVE 🐨🇦🇺 These babies were designed right here in Oz, combining all of your favourite colours to make something super special and exclusive for our girls. You won't...
$95.00
Contrast Perry Fixed-Back Onesie - Papaya/Asphalt/Ocean
Add to Wish List
MEDIUM COVERAGE FIXED-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED 🇦🇺🐨 AUSTRALIAN EXCLUSIVE 🐨🇦🇺 These babies were designed right here in Oz, combining all of your favourite colours to make something super special and exclusive for our girls. You won't...
$95.00
JOLYN Essentials Pack ✨ Gift Bundle
$60.00
$40.00
JOLYN Essentials Pack ✨ Gift Bundle
Add to Wish List
We're bringing the effort level to zero when it comes to gifting for your water-lovin' gal (or yourself), any time of year! Our Essentials Bundle is here to ease the pressure of choosing a pressie for the JOLYN fan in your life, with an...
$60.00
$40.00
Contrast Gavin Tie-Back Onesie - Papaya
Add to Wish List
HIP CUT-OUTS: ICICLE / HAWAII BLUE / OCEAN / NAVY FULL COVERAGE TIE-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED Hate having the same suit as everyone else? The Gavin is your answer. It's tie-back top gives you the perfect fit, while side...
$95.00
Contrast Gavin Tie-Back Onesie - Hyper Hawaii Blue
Add to Wish List
CONTRAST CUTOUTS: PAPAYA / LAVENDER / HOT PINK / MANGO FULL COVERAGE TIE-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED Hate having the same suit as everyone else? The Gavin is your answer. It's tie-back top gives you the...
$95.00
Contrast Gavin Tie-Back Onesie - Blueberry
Add to Wish List
HIP CUT-OUTS: STRAWBERRY / PAPAYA / FRENCH MULBERRY / WATERMELON FULL COVERAGE TIE-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED Hate having the same suit as everyone else? The Gavin is your answer. It's tie-back top gives you the perfect fit, while side...
$95.00
Contrast Gavin Tie-Back Onesie - Primary Black
Add to Wish List
HIP CUT-OUTS: RED / DANDELION / EMERALD / BLUEBERRY FULL COVERAGE TIE-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED Hate having the same suit as everyone else? The Gavin is your answer. It's tie-back top gives you the perfect fit, while side cutouts...
$95.00
Contrast Perry Fixed-Back Onesie - Hawaii/Papaya/Purple
Add to Wish List
MEDIUM COVERAGE FIXED-BACK FADE RESISTANT MADE FOR TRAINING WON'T BE RESTOCKED 🇦🇺🐨 AUSTRALIAN EXCLUSIVE 🐨🇦🇺 These babies were designed right here in Oz, combining all of your favourite colours to make something super special and exclusive for our girls. You won't...
$95.00